The Carrera 3.2 was the top model variant sold, but 2020 was clearly the year of the 991 Speedster
At $104.5m in gross sales, the Porsche 911 was once again the top selling model in the classic and collector car auction market, above the Chevrolet Corvette with $75.1m in sales and the Ford Mustang with $40.1m* in sales (*$71m including the Shelby Mustang). For the year, Porsche 911 USD-denominated sales were up 9.8% from $95.2m in 2019.
|Porsche 911 Market Stats||2020||2019||Change|
Top Porsche 911 Model Variants of 2020
With respect to model variants, the Carrera 3.2, produced between 1984 and 1989, was the biggest seller this year at $8.1m in gross sales. The 930 Turbo 3.3 saw a decline in total sales, but average prices continued to climb. But clearly, 2020 was the year of the 991 Speedster. A limited production model made for 2019 only, many believe this to be an instant classic.
|Top 5 Model Variants*||Dollar Volume||Average Sale Price|
|930 Turbo 3.3||$5.40m||$7.10m||-23.94%||$120,068||$114,617||+4.76%|
Top Porsche 911 Generations of 2020
With respect to Porsche 911 generations, the 991, produced between 2012 to 2019, took the lead with $23.2 million in sales across 159 transactions. While this is partly a result of the enthusiasm for the 991 Speedster, it also underscores the success that online auctions such as Bring A Trailer and PCARMarket are having with newer car sales. That said, the 996 generation saw 334 transactions and the 997 generation had 244, far larger markets in terms of the number of transactions, albeit at lower average selling prices. Keep in mind that production numbers vary greatly across generations.
|Top 5 Generations||Dollar Volume||Average Sale Price|
Top Porsche 911 Sales of 2020
Although the average sale for all variants came in at $73,097, the top 5 sales this year were fairly strong even without the blockbuster sales that are typical of physical auction events that were cancelled or moved online this year. A 1976 Porsche 934 race car, sold by Gooding & Co., took the pole position at $1.38m.
|Top 5 Sales||Seller||Sale Price|
|1976 Porsche 934||Gooding & Co.||$1,380,000|
|1987 Porsche 959 Komfort||RM Sotheby’s||$1,050,000|
|1996 Porsche 911 GT2||RM Sotheby’s||$891,000|
|2011 Porsche 997 GT3 RS 4.0||Gooding & Co.||$621,000|
|2019 Porsche 911 Speedster ‘Heritage Design’||RM Sotheby’s||$550,000|
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About this data
The data on CLASSIC.COM is compiled from publicly available listings from the leading online and off-line auction sales around the world. Market statistics include sales reported in US Dollars only. For a complete list of data sources, learn more at classic.com/about.
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