In July 2026, dollar volume reached $371.4 million, up 26% year over year – making it the strongest July in five years — and it came from a smaller catalog. Sellers brought about 6% fewer cars to market (9,923 listings, down from 10,587), yet just as many found buyers: 7,117 sold, essentially flat against last July’s 7,143.
The average sale price is where the difference shows: $52,191, up 27% from last July and the highest July average we’ve recorded. This isn’t ordinary inflation, which has been running near 3-4% over the past year (US Inflation Calculator). It’s a genuine shift in what’s crossing the block: a heavier mix of expensive cars, not every car suddenly being worth a quarter more.
And buyers were unusually willing. Sell-through hit the best July reading in five years and a big jump from a year ago (up 5 points from 67% to 72%). Fewer cars offered, the same number sold, a much richer mix — that’s what produced a hot July on a shrinking catalog.
Top 10 Sales in July
Ferrari took half of July’s top ten — five cars spanning nearly four decades, from the 1985 288 GTO to the 2023 812 Competizione. 2 Porsche Carrera GT’s made the list – with one setting the 2nd-highest sale ever in that market. The live auctions were focused in Europe this month, with 6 of the top ten – while the other 4 sold online from the US (including the top sale).
For the 2nd month in a row, online auctions made their place in the Top 10 – is it a trend, or just a quite period before the auctions in Monterey that happen in August? Stay tuned for the update next month!
New Market Records set in July
Big numbers get the headlines, but some of the most interesting things happening in this market aren’t at the top of the chart – a milestone is a milestone whether it happens at $50,000 or $5 million. Here, we track records broken across every segment and price tier:
Top 10 Flips & Flops in July
And we can’t forget about everyone’s favorite lists… .the flips and flops!
Each month, we track “Flips” and “Flops,” which we define as cars with documented previous sale records. This enables us to calculate the net gain or loss and the time elapsed since the last sale. While some purists argue that a genuine Flip/Flop occurs only within a 12-month timeframe from the previous sale, we believe this list offers entertainment and valuable insights that a narrower window would overlook. Admittedly, it’s plausible that cars have changed hands in private transactions between these public listings; nonetheless, this data provides valuable insights into which cars have realized significant gains or losses compared to their previous sales. Enjoy this data at your own discretion.
Flips
Flops
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Results are included from the following auctions in July 2026:
Online Auctions:
Live Auctions (US)
Live Auctions (UK & EU)
- Artcurial Le Mans Classic Legend
- H&H National Motorcycle Museum
- H&H Pavilion Gardens
- Historics Summer Serenade
- Iconic Auctioneers July 16th
- Iconic Motorcycle Sale at Kempton Park
- Iconic O2 Silver Clef Charity Auction
- Iconic Sale at the BDRC – Competition Cars
- Iconic Sale at the BDRC – Collectors’ Cars
- RM Sotheby’s Tegernsee
- RM Sotheby’s Woodcote Park
* A Market on CLASSIC.COM is a grouping of comparable vehicles that have, at a minimum, the same Make, Model, and Model Generation. When relevant for purposes of valuation, a Market may be further segmented by Model Variant, Trim, Transmission Type, Body Style, and other factors.
**The CLASSIC.COM Market Benchmark (CMB) is a benchmark value for vehicles in a given Market based on data accumulated by CLASSIC.COM and calculated by a proprietary algorithm that takes into account volume and recency of each data point. CMB can be used to assess the performance of a market over a given time period. However, it does not represent the value of a specific vehicle.
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